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Bayberry Flowers Announces a New Look for the New Year

Bayberry Flowers has completed renovations to its flagship store at One Henlopen Junction, 715 on Rehoboth Avenue in Rehoboth Beach, Delaware. One of the areas leading flower shops, Bayberry Flowers has undergone a complete renovation including the addition of an outdoor, walk-in, floral cooler and a major re-design to the main selling floor.

"The re-design of the shop was undertaken to engage our customers in the flower design process" said Carl Grimm, co-owner. "In the past the flower designers were hidden behind a wall leaving the customer to wonder what was happening. Our new design area highlights the creativity of the designers as they work, providing an interactive experience for the customer," he added.

Co-owner, Ernie Sando, said, "We are excited about the addition of an outdoor, walk-in, cooler which will allow us to offer customers a broader selection of traditional and unique flowers. We can now purchase flowers from a variety of exotic sources and safely store them to ensure freshness for our customers."

"The shop re-design also includes a new ‘Client Consultation Area.’ Our clients can now comfortably sit with our designers to discuss their specific needs and requirements when planning weddings, parties, anniversaries, funerals and special events," Grimm said.

"Our new look does not stop with the shop," Sando added. "We have also re-designed our logo for a fresher, more stylized feel. In addition, we are linking our current web site: BayberryFlowers.net into a newer version currently under construction at the URL Rehobothflowers.com. We recognize that our customers are using the web, more and more, to fulfill flower needs and we want to be their source on the Internet as well."

"In addition to our custom floral designs we also offer an extensive array of unusual orchids, potted plants, and a huge variety of gourmet baskets. We are instituting the Rehoboth Beach Basket ServiceSM; a one-of-a-kind selection of Rehoboth Beach favorites which can be available upon your arrival at the beach, or can make for a very memorable welcome or hostess gift," added Grimm.

Bayberry Flowers is located at 715 Rehoboth Ave.

LETTERS From CAMP Rehoboth, Vol. 14, No. 1, February 13, 2004

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