Sugar, Sugar
OK, America, now you’ve gone and done it. You have made the food
police angry and now they are ready to strike back.
It seems we love our beverages, in particular the soda. Scientists are
now calling for a fat tax and a label warning. They’re comparing soda
and obesity to tobacco and lung cancer. Many find that laughable, but many
are not laughing. The scientists really do want to put a higher tax on
soda and even restrict where it is sold, too! And they really would like a
surgeon general warning on every soda item sold.
Those making the case are some of the nation’s top obesity
researchers at prestigious institutions like Harvard and Yale. Yes, folks,
this is serious.
Where is the proof that soda causes obesity? Well, numerous studies
link sugary soft drink consumption with weight gain and obesity. Take for
instance that there was a 60% increase in soft drink consumption among
adults from 1977 to 1997. And it doubled for kids in that same time
period. Take that along with the prevalence of obesity doubling at that
same time. Many scientists believe these parallel trends are the basis for
proving cause and effect.
Need more proof? The calories from sugary sodas are fundamentally
different in the body than those from real food. Case in point: soda’s
main sweetener—high fructose corn syrup—can increase fats in the blood
called triglycerides, which raise the risk of heart problems, diabetes,
and other maladies.
Also, high fructose corn syrup doesn’t spur production of insulin to
make the body process calories, nor does it spur leptin, a substance that
tamps down appetite, as other carbohydrates do.
Soda also affects the intake of other foods, like milk, because the
individual had a soda instead. Scientists contend that we start to crave
the sugar in soda and forego the healthy alternatives.
This also leads to an unhealthy lifestyle of fast food for meals. In a
study of 9,500 Americans from 1999-2002, it was found that those who drank
healthier beverages—water, lo-fat milk, unsweetened tea or coffee—were
more likely to eat vegetables and less likely to eat fast food. Now, didn’t
your mom ever tell you to "eat your vegetables" so you’ll grow
up big and strong?
This does not apply to fast food.
Many, many scientific studies link sugary drinks and weight gain. Many
of my clients confessed to drinking 3 to 6 sodas a day—not diet, either—when
they first started training with me. I told them to cut out soda and they
would start losing weight, and indeed they did. Just think what all that
sugar is doing to the enamel on their teeth. Oh my, a dentist’s dream!
That sticky sugary soda causes tooth decay—especially in younger
children. A lifetime of drinking soda may result in having no teeth left
in your mouth as you advance in years. That alone might be a good reason
to walk away from sugary drinks, but it seems soda has become part of
daily life. Just look around—it’s everywhere! We are inundated
everyday with commercials on TV, radio, in newspapers, and grocery stores.
Even schools have soda machines. Breakfast at school does not start with a
coke and a bag of chips. Nasty!
So, what do you think? You’ve got an item that has been proven to not
be good for you, causes you to be fat, diabetic, have heart disease, and
rot your teeth. And nutrition wise? Zilch! Are you willing to cut back or
even cut out soda consumption to gain years to your life? Some claim they
are addicted to soda—the sugar and caffeine in cola can be addictive.
Many people start their day off with a cola drink instead of coffee. It
gives them that morning "kick", they say. Don’t they realize
that the caffeine plus those nine tablespoons of sugar in that 12 ounce
can make it the most nutritionally bankrupt food out there? So, what’s
it gonna take? Do you think there should be a health warning on all sugary
sweet beverages that says "consumption of this item can lead to
diabetes, heart disease, tooth decay, and obesity"? Are you willing
to pay an extra tax on these items, like you do for cigarettes? Are you
willing to cut back or even cut out soda? And parents, don’t you know
that you are teaching your kids bad eating habits and a challenged life
ahead by giving your kids soda? These can be tough questions to answer.
Why, even I have a soda once a week—especially when I work out. Every
now and then I need a boost from the caffeine and it really works on me.
Nick and I drink lots of water, lo fat milk, and occasionally orange,
grape, and apple juice. I love cranberry juice. I worked for Ocean Spray
for 15 years—no wonder! But we are very aware of what we put into our
mouths and our bodies. And proper nutrition is our number one priority.
Shouldn’t it be yours, too?
Rick Moore is a personal trainer certified by the American Fitness
Professionals & Associates. Visit him at