Whoa There Cowgirl: It’s (Was) The Mustang Ranch
Back in the day. There I was, newly single (okay, okay, unceremoniously
dumped) headed off to Reno, Nevada to cover some sort of conference, and
well, to put it delicately, randy. If I had been interested in sky-high
hair and long jewel studded fingernails the casino floor might have been
an opportunity to score, but I wasn’t that horny. Hmm. Nevada. Legal
prostitution. Bingo.
Brothels have been tolerated in Nevada since the middle of the 19th
century. One house in Elko has been in business since 1902. Brothels have
opened and closed for years, usually being shut down as a public nuisance.
Joe Conforte, a onetime cabdriver started operating in the prostitution
business in 1955. In 1967 Joe took over the Mustang Bridge Ranch and in
1971 managed to convince county officials to pass an ordinance which would
provide for the licensing of brothels and prostitutes. Arguably the most
famous of the brothels, the Mustang Ranch was shut down by the feds in
1999 after its owners were convicted of fraud. There are 30-40 legal
brothels still operating in the state. In fact, about an hour drive from
Las Vegas is the Chicken Ranch, located in; I’m not making this up,
Pahrump, Nevada.
My first step was amazingly simple: look in the phone book. Sure
enough, there it was in bold lettering: Mustang Ranch. I dialed the number
which was answered on about the tenth ring, just long enough for me to
work up a good sweat. I had rehearsed my opening question, "Do you
allow women in?" His response, "Huh?" "Women, can
women come to the ranch?" "Oh, you want to party with the
girls!" "Right" "Come on out."
Next bridge to cross was the concierge at the hotel. She really looked
like a refugee from the Bible belt and when I asked her how to get to the
Mustang Ranch, she raised her eyebrows to the top of her hairline and
asked me why I wanted to go there. I told her I wanted to buy a tee shirt
for a friend. She said I could get one at the hotel. We had a couple of
more futile exchanges and I finally told her that if she wouldn’t tell
me to please find someone who would. This wasn’t going to be easy.
It took me the next two days to work up my courage to drive out to the
Ranch. As I rounded one bend I saw a parking lot filled with pickup
trucks. That almost stopped me dead. I had all sorts of sweaty visions of
running the gauntlet of redneck truck drivers to get to where I wanted to
be.
Whew! That wasn’t the place. When I arrived at the Ranch, the parking
lot was empty. It was an intimidating sight—high fences, long walkway
with monitored cameras, and, so help me, a conning tower atop it all.
While no one was in it, it didn’t take much of a leap to picture a
machine gun toting guard keeping vigil.
By the time I arrived at the front door I was a nervous wreck. Ringing
the bell, I was admitted by a lady of the evening who, to her credit, didn’t
look astonished but instead called what I assumed was a Madam. Madam
escorted me to a room off to the side, furnished with a worn red velvet
couch and a coke machine. I had the feeling I wasn’t being given the VIP
treatment. She explained that she’d bring out a few women and I could
make my selection and she’d need to hold my credit card. Searching
around in my slacks and jacket, I discovered that I hadn’t brought my
wallet. Mortification set in but I recovered my voice long enough to tell
her I forgot my wallet and would have to come back. Ever get one of those
long, sure you will, looks? Well, I was on the receiving end of what
seemed to be the longest on record.
I headed back to my hotel not at all sure I could go through with this
again. I kept giving myself the old pep talk that, dammit, if men could do
this, so could I. I headed back again, this time being sure that I had my
wallet and credit card.
I’m pretty sure that Madam was surprised to see me, but took my
credit card, told me all price negotiations were held with the
"girls." And in came the girls, a half dozen of them. I know I’m
short, but these women were tall, tall, tall. The four inch heels only
added to their stature. There wore a variety of clothing ranging from
flimsy nightgowns to red frilly dresses. I got carried away and picked out
two. Maybe it’s a woman thing but I honestly sat there and hoped I hadn’t
hurt the feelings of the four I didn’t pick. Pathetic, I know.
When it got down to just me and the duo, one slid on the arm of the
couch and nestled up to me and in a silken voice asked me, "Well,
first of all what do you like?" Oh, my God. I hadn’t even thought
that far ahead and suavely, with a red face, responded: "Gee, I
really like to cuddle." I don’t know if cuddle was on their menu,
but we moved on to price. Same silky voice told me it would be $400—for
each woman. I’m not a math whiz but I quickly added up to $800. This was
almost twenty years ago and my stunned response was, "I don’t have
that much money." Silence. Nervous giggles from me followed by the
brilliant statement, "Guess I’d better head back to the Black Jack
Tables and see if I can win some money."
I left the Mustang Ranch with my tail between my legs and still randy.
Afterthoughts helped my bruised ego a little—it took a lot for me to
work up my nerve to just go there, and, by golly, I did do that. I met
Susan just a few months later. She was the answer to my prayers, and, did
not come with an $800 price tag.
Marion McGrath is a regular contributor to Letters from CAMP
Rehoboth. She can be reached at