Wheel Life: Cyclists Keep Riding for AIDS
Pallotta TeamWorks, famous for creating the first AIDS rides, has gone
out of business. But cyclists continue to raise money in rides with
smaller budgets and in-house management. Each new ride also maintains an
individual style and range in geographic area, from New York City and San
Francisco, to rural trips in Texas and Hawaii.
The gradual demise of Pallotta TeamWorks (PTW) was fraught with
lawsuits and losses. In 2001, 78.6 percent of funds raised for the
national AIDS Vaccine Ride created and administered by PTW went to
overhead costs; subsequent rides were cancelled.
Also in 2001, the San Francisco AIDS Foundation (SFAF) and the Los
Angeles Gay Center broke ties with Dan Pallotta’s company over costs and
contract disputes, and created their own ride, the AIDS/LifeCycle. PTW
threatened a lawsuit and switched its list of beneficiaries. The Center
and the SFAF suffered a decrease in donations, but recovered the next
year. Pallotta TeamWorks didn’t.
Cal Callahan works in the Volunteer Services Department for the SFAF,
has crewed on four Pallotta rides, and is a member of Team Bear, a group
of hirsute gay men and their friends.
AIDS/LifeCycle’s next ride is June 6-12. With about 1400 participants
this year, Callahan says the SFAF’s new rides are working.
"As much as the whole soap opera was so acrimonious, Dan [Pallotta]
did a great thing at the beginning," says Callahan. "He brought
charity fundraising to a new level. But it was always essentially about
him. He went from about seven events a year to 27 events a year. He tried
to grow the company too fast. What we saw was just questionable
spending."
Callahan recalls the pageantry and almost zealous tone of each ride’s
opening day. "Dan was on stage every night," he recalls.
"On two occasions, he told people to do multiple events. We were
cycling 600 miles, raising a few thousand dollars."
Callahan disapproved of Pallotta’s speeches to participants in which
he told them to sign up for more rides and that participants were still
not doing enough. Of AIDS/LifeCycle, Callahan says,
"We’re trying to make [the ride] educational, to raise awareness
without really shoving it in their faces."
Team Bear is an attempt "to address the stereotypes that bears
would not do this kind of event," says Callahan. "We’re a
somewhat neglected subculture," he says, about the presumption
"that basically the bears will eat and drink, and not do anything
athletic."
But his group isn’t limited to hairy guys. "The first year, we
had a bearish straight guy and a Filipino woman," he says. "She
was our Goldilocks."
David C. Smith, Ride Director for Austin’s Hill Country Ride for
AIDS, admits that having only 320 participants makes for an intimate ride,
but he says, "It feels big because everyone’s excited by the
growth."
With minimum pledges of $600—less than a quarter of what the last PTW
events required—the average Hill Country rider raises over $1,000.
Having worked on Pallotta-organized rides that failed to bring even 30
percent net profit, Smith says their own event "turned into something
positive. But ours was really grassroots; no fancy banners along the
roads, just the power of the community coming together." The ride,
which took place in April, raised over $397,000, surpassing its own goal.
For Braking the Cycle’s first 2003 ride, 47 riders netted $151,000 on
a ride through Chesapeake Bay in Maryland to New York City to benefit the
AIDS programs of New York’s LGBT Community Services Center.
Registrations for the 2004 ride are up 170 percent. More than 80 riders
will take a similar route this Sept. 10-12.
Eric Epstein, President of Global Impact Tours, created Braking the
Cycle. His company runs trips to Thailand and Africa, as well as a hiking
tour through Honduras, where participants visit an orphanage that receives
funds from tour fees. "You meet the people for whom you’re making a
difference," says Epstein.
A former AIDS activist who handed out condoms and safer sex information
to New York City students, Epstein worked with PTW from 1996 to 2001. But
after becoming "increasingly disaffected with the direction the
company was going," Epstein left.
"There’s no escaping the fact that [Pallotta] had a brilliant
idea," says Epstein. "But he let the focus get away."
Epstein says that PTW "made a strategic decision, with a change in
the marketing that went from it being about AIDS to it being about
personal challenge. Those things led away the core committed riders."
To contend with competition from other fundraisers, Epstein works with
previous beneficiaries who have access to veterans of previous events.
Growth comes through word of mouth, and Epstein focuses on donated ads and
services.
The concept of AIDS rides continue on a leaner scale, but Epstein sees
a cautious expansion into newer rides.
"People really appreciate what we’re doing, keeping the focus on
the cause," he says. "Even the ones doing the rides are
skeptical that it could tip at any moment. That keeps us all honest."