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Abizak's New Home is Bigger and Better

by Bridin Reynolds

"Well, I would have driven to Fenwick Island to buy it." This is the thought I have as the disturbing news of Abizak’s leaving Rehoboth Beach is delivered. Sort of a ridiculous take on the matter, I suppose.

The "it" is a sofa and something of a centerpiece in my most recent decade on this planet. It has been described as funky fuchsia, magenta, eggplant, riveting red, and just plain purple. That may depend on the lighting or the quantity of martinis imbibed by guests of the sofa. I just know it is cool. Truly cool.

That distinction certainly also applies to Abizak’s owners Pam and John Sadler. This has to be clear upfront because on the sidelines of soccer games and martial arts competitions or standing in line at the grocery store they look normal. Not mundane, mind you, but definitely normal.

Personifying cool can be tough business. And Pam and John announced this month that their business needs a new home. The decision was discussed, debated, debated and discussed.

"We did not wake up one day and conclude we should move. We love being a part of this community. This is simply the best decision for our family," said John Sadler, confirming the purchase of land on Route 54 in Fenwick Island. A new zip code for the store is proving to be a huge transition, but come February Abizak’s will begin a new venture in a remarkable 20,000 square foot historic building, overlooking the bay in Fenwick Island. This awesome dinosaur could eat both the Rehoboth Avenue store and Route One store and still be ready for lunch.

"This is an enormous change. Our feelings are equal parts excitement and nerves," said Pam Sadler. Pam, being Pam, claims her daughter Annabelle is the most excited member of the family. "It is huge! There is a spiral staircase she just loves. It is practically a princess gateway," exudes the mother of three.

Over twenty rooms will allow the Sadlers to create furniture and art displays rivaling even Annabelle’s best dreams. "It is daunting but incredible," said John. "We can set up an entire floor so you can picture your home and really see the flow of the furniture and space," he said.

Excitement aside, the impetus for the change deserves a hearing. The high rent of downtown and highway locations ultimately directed the Sadlers decision. "The prices are just too high for an independent operator. We looked, we shopped, we negotiated," said John, noting that the family wants to keep prices low and inventory rivaling cosmopolitan cities. "Ultimately, we recognized we had to purchase land to move forward."

Cool right? But hey, hold on. Do not act like the Sadlers who perhaps prematurely named their store after only their first two children, Abigail and Zachary. (Annabelle is the key source on that story) Things get even better. (Ask Annabelle) There will also be a new Abizak’s showroom and design center with complete and as always complimentary design services at the Barn at Five Points this spring.

 

LETTERS From CAMP Rehoboth, Vol. 16, No. 15   November 22, 2006

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