One Way to Support CAMP Rehoboth
Happy New Year! And thank you to everyone who supported CAMP Rehoboth in 2022 with a gift on Giving Tuesday and/or a year-end donation. We are grateful to have generous donors like you who understand the important work we are doing and recognize that your gifts ensure that we can continue to serve the LGBTQ+ community—both in Rehoboth Beach and in the wider community.
CAMP Rehoboth relies on the generosity of businesses, foundations, and individuals to raise the funds we need to meet our annual revenue goals. Financial support comes in many forms. Throughout this year I will highlight all the different types of support that CAMP relies on when creating their annual budget. This month, I would like to tell you about sponsorships and how we partner with businesses, foundations, and individuals in the community, and why sponsorships are an integral part of our fundraising efforts.
A sponsorship is defined as the following: a company, organization, or person that shows their support for an event, typically through a financial contribution. A business, foundation, or an individual will sponsor an event by making a financial gift or a gift in kind contribution to the nonprofit in exchange for an agreed set of benefits.
Businesses, foundations, and individuals benefit from partnering with a nonprofit by aligning their name with a nonprofit. The benefits include exposure and direct contact with a new audience, increased brand exposure through event advertising, and media coverage. In addition, sponsorship can increase visibility for the business and its brand as well as offer tax advantages.
Nonprofits benefit from sponsorships because it can help them build their annual and event budgets, subsidize ticket prices for events, and boost an event’s credibility. In addition, sponsorships can help the nonprofit to build and elevate brand equity by partnering with businesses and foundations that have a good reputation with supporters.
CAMP Rehoboth offers two types of sponsorships: annual sponsorships and event- based sponsorships. Each year, CAMP Rehoboth hosts three signature events—Women’s FEST (April), SUNFESTIVAL (September), and Block Party (October). Each offers businesses, foundations, and individuals the opportunity to sponsor the single events. If a business wishes to support more than one event at CAMP Rehoboth, it might make sense for them to consider an annual sponsorship that enables them to sponsor multiple events.
Last year CAMP Rehoboth welcomed more than 3,000 people to Women’s FEST and SUNFESTIVAL, and more than 2,000 people and 92 vendors to the CAMP Rehoboth Block Party. Special events account for 16 percent of CAMP Rehoboth’s overall revenue and our sponsors are essential to the financial success of each event.
As the Development Manager, I work closely with the special event sponsorship committees to help coordinate efforts to ensure that we deliver agreed-upon sponsorship benefits, and that we recognize sponsors for their generosity. We are so fortunate to have such generous businesses, foundations, and individuals that believe in our mission to promote cooperation and understanding among all people to build a safer community with room for all.
A special thank-you to all our current sponsors—we appreciate that you choose to support CAMP Rehoboth by sponsoring one or more events.
If you are interested in learning more about CAMP Rehoboth’s sponsorship opportunities, please reach out to me. We can set up a time to chat on the phone or grab a cup of coffee and meet in person. ▼
Laurie Thompson is CAMP Rehoboth’s Development Manager, overseeing all development, fundraising, and donor relations. She can be reached via email at laurie@camprehoboth.com or call 302-227-5620.